Why businesses fail: Identifying market need

Welcome to Why businesses fail, five blogs that delve into the reasons why businesses fail and offering solutions. This series was launched by Lucy Robinson of Birkbeck Futures and Ghazala Zia from Windsor Swan.

Lucy Robinson is the Employability Consultant for Business and Enterprise at Birkbeck Futures. She runs the Pioneer programme for aspiring and early-stage entrepreneurs and hosts an enterprise series on the #FuturesPodcast.

Ghazala Zia is a Venture Capital Advisor at Windsor Swan, a boutique London business advisory firm. She has an extensive legal background and currently specialises in advising start-ups of all stages on funding, strategy and business analysis.

According to CB Insights in their 2019 update on a post-mortem of over 300 failed start-ups, “No Market Need” is the most common and significant reason for young business failure. A start-up can have the best team and a truly great product, but it can still fail if no customers need it.

The key mistake here is entrepreneurs going straight into their solution, and basing that solution on a perceived problem rooted in their own assumptions. In short, not properly identifying the problem they’re actually solving. Basing a business idea on untested and often biased assumptions is the quickest way for a product to fail.

Without a real problem to solve, the product won’t be offering a solution that customers want to buy. Without customers, sales won’t come. Without sales, a product will have no traction. Finally, without traction, investors won’t touch the business with a 10-foot pole.

Luckily, this is a failure that can be avoided by putting in the right work at an early stage. The three most important things an entrepreneur can do at the ideation stage of their business? Test, test, and test again!

A good way to start testing is through surveys, from which you can get an idea of your intended audience’s perceptions and priorities. Following this, you can create a beta version or prototype – this is your MVP (Minimum Viable Product). With this, start with just one or two features so you know exactly what you’re measuring a reaction to. Once you’ve got your MVP, consider offering the product or service for free to some users to gather feedback, data and insights.

Always be focusing on moving towards paid users, but don’t discount the value of free users for the valuable insights you can gain. Once you’ve got the data you need on your customer-base, it should be clear what problem your business is solving. Free users give you insight, paid users give you traction.

In short: don’t assume the way you experience a problem is the same as the way everyone experiences it. Test it objectively.

 

This is the first in the Why Businesses Fail series. Come back next week to find out how to appeal to investors.

Further information:

 

How to set up your home working space to support mental and physical health

Dr Rachel Lewis, Registered Occupational Psychologist and Senior Lecturer in Organizational Psychology shares her tips for creating a safe and productive work or study environment at home.

Home office

Image credit: Desky

The coronavirus pandemic and ongoing lockdown have meant dramatic shifts in the way we work, much of which is beyond our control. Many of us are now working from home, sharing study space with housemates or family members and juggling childcare and other responsibilities into the mix. 

One thing we can take control of, however, is how we set up our workspace to support mental and physical health during this challenging time. The tips in this blog will help you to create an effective workspace, plan manageable routines and mitigate some of the stress that comes with adapting to a new way of work. 

Step 1: Choose your workspace 

As we continue to work remotely, it may be tempting to gravitate to your duvet or sofa and work in comfort, but doing so makes it difficult to manage the boundary between work and other areas of your life. 

Ideally, your workspace should be a separate area of your home that you can go to and leave as if you were going to work, whether that’s an office, desk or seat at your dining room table. This prevents disruption to the rest of your home and helps you psychologically to feel ready for work in that space. 

Step 2: Give your environment some love 

It’s amazing the difference that a few small touches can make to your work environment. Do you have access to natural light? Do you have a plant that could provide you with a more natural environment? While we’re in a state of uncertainty about how long lockdown could last, it’s important to create a space where you feel comfortable working. 

Think also about how to set up your desk to support your posture – could you put a few books under your laptop, or place a cushion behind your back, to help sit in a way that won’t lead to back or neck pain? Physical and mental health are closely linked, so by taking care to avoid aches and pains, you’ll be helping your mind too. 

Finally, scan the area to make sure it’s safe – are there any stray laptop wires that could be trip hazards to you or a family member, for example? 

Step 3: Define your working hours 

Without the physical boundaries that come from commuting to work, it’s tempting to just work around the clock. To ensure you take time to rest and recuperate, set (and stick to) a time to finish work each day. This time may have changed from your usual hours to accommodate other commitments – you could specify your new working hours in your email signature, so people know when you will be available. 

If possible, try to use separate devices for work and leisure – if you have been provided with a laptop or phone line for work, turn these off at the end of your working day to avoid the temptation to keep connected. 

Step 4: Be kind to yourself 

The situation we’re living through represents a significant period of readjustment, so don’t be too hard on yourself if working from home still feels alien. Set yourself goals, but be prepared for those to flex sometimes. Be kind to yourself, be kind to others and let’s help each other through until we meet in person again. 

Further Information: 

“I chose Birkbeck for its multicultural community and its evening courses.”

Francis Olie, from Abuja in Nigeria, talks about embarking on his MSc Information Systems and Management at Birkbeck and settling into London life as an international student.

Francis Olie

Francis Olie

I grew up in Nigeria (Abuja F.C.T.) and completed my education, up to my first degree (BSc. In Computer Science) at Baze University. I worked at the Nigerian Institute of Science Laboratory Technology as a Computer Analyst before arriving in London on the 13th of October 2019.

Studying abroad for the first time is a very important step forward for anyone, so I had to make sure my university of choice was right on the first attempt. I contacted an Education agent for advice and guidance. The agency was mainly responsible for recommending me for a scholarship at Birkbeck. Ultimately, I chose Birkbeck for its multicultural community and its evening courses.View from Eleanor Rosa HouseView from Eleanor Rosa House

Travelling to London was hectic as I did not know if I would be able to make the arrival deadline, but I did. It was also my first time abroad as an International student and as a first- time international traveller. My sister who is established in London made it very easy to get my residence hall (Eleanor Rosa House). I love my accommodation; I wish it had a gym though or an indoor basketball court. London is a well-connected city and quite busy. I had help from my sister navigating public transport (Trains and Buses). I adapted to it in three weeks’ time.  Londoners are always in a hurry, to where only God knows.

Stratford

Stratford Town Centre

The cost of living is quite high since I live in Stratford (London), close to Stratford International train station. The cost of transportation is a little expensive, but that depends if you pay monthly and the number of zones you travel to. I pay for a Zone 1 to Zone 3 travelcard for £135 a month. Overall, London is an expensive city but it has lots to offer (stadiums, food, cinemas, libraries, cafes, malls).

Unfortunately, I arrived late and could not attend the orientation or the festival or the Fresher’s Fayre. It was a bit difficult to find the location of the university but starting my classes was easy once I visited Student Services for guidance. Due to my late arrival, it took a while to get my student card ready, which delayed my access to the library but a temporary card was provided. 

I did make use of the student support to access the digital skills awareness, but have not had the time to make use of the library tours and the Birkbeck career services. There have been several extra-curricular activities on and off-campus, three of which I attended. An insight to starting life as an English premier league coach, safety in London as an international student (hosted by real police officer) and another for dealing with culture shock.

I haven’t had the time to join the Student Union. However, I do appreciate some of the work the Student Union do, they really go the extra mile to create events for students. God bless them.

The most challenging aspect of life in the UK would be the high rent fees (about £940 per month) as I live close to the city centre. The baked bread is quite tasteless compared to the bread back home, as a student who has to move quickly sometimes, breakfast can be unsatisfying.

The public transport is quite efficient and well organized, you can rely on it almost 24/7. The evening classes at Birkbeck are really awesome, gives room for other activities. I looked forward to completing my studies and moving onward with my life. I strongly advice anyone from Nigeria to be financially ready, have an open mind and be quick to adapt and learn every day.

Growing up in a less privileged society has not only offered financial and academic challenges, but has also helped me realise the value of a college education. My educational pursuits would not be possible without the generous scholarship from Birkbeck.

Further information:

Maths for the Masses

In this blog, Ciarán O’Donohue a PhD student in the Department of History, Classics and Archaeology, discusses the decision to teach mathematics to the first students of the Mechanics Institute. This is part of the 200th anniversary blog series that celebrates the College’s bicentenary in 2023.   

The Massacre of Peterloo

The Massacre of Peterloo. The commander is saying “Down with ’em! Chop ’em down my brave boys; give them no quarter! They want to take our Beef & Pudding from us – & remember the more you kill the less poor rates you’ll have to pay so go on Lads show your courage & your Loyalty!”

Many of us will be familiar with the common questioning of why certain concepts are taught in our schools. Mathematics, and especially its most intricate systems, are often first to face the firing squad. It is not unusual to hear someone discussing education to ask: “Why are we not taught about credit, loans, and tax? I’m never going to use Pythagoras’s Theorem!” Certainly, when the subject of mathematics is brought up, the utility of algebra and theorems are often jovially dismissed as unimportant.

Two centuries ago, the picture was very different. The question of whether mathematics would be useful or dangerous knowledge to teach to the working class was one that was debated extremely seriously. In November 1823, the same month that the London Mechanics’ Institution was founded (which has now come to be named Birkbeck, University of London), Bell’s Weekly Messenger seized upon the propriety of teaching maths to London’s lower orders, lamenting that “the unhappy scepticism in France has been justly ascribed to this cause.” The implication was that teaching maths to the wider populace had caused them to question the order of society, and directly contributed to the French Revolution and its aftermath. Pertinently, this was an order which the British government had spent a fortune, not to mention the lives of hundreds of thousands of British subjects in the Napoleonic Wars to restore.

A revolution in Britain itself was still palpably feared in the 1820s, and its spectre was made more haunting by the Peterloo massacre just four years before this particular article was written, in August 1819. And so, surrounding the foundation of our College, and which subjects were appropriate, a war of words was waged.

The idea of teaching London’s working classes mathematics filled many with visceral dread. It was believed this would cause them to also become questioning like France’s peasants, eventually seeking proof for statements which they had hitherto blindly accepted.

The teaching of mathematics to mechanics, then, was considered by many to be socially, politically, and morally dangerous. Not only might it turn them into a questioning multitude, unwilling to simply accept what they’re told, it might also make them question the very structure of society and push for a semblance of equality. For critics, both outcomes could readily lead to revolution.

Henry Brougham, one of the founders of the College, believed that this catastrophe could be averted by teaching a reified body of knowledge, including a simplified version of mathematics. Writing of geometry, Brougham argued that, rather than “go through the whole steps of that beautiful system, by which the most general and remote truths are connected with the few simple definitions and axioms” it would be sufficient (and indeed safer) if the masses were to learn only the practical operations and general utility of geometry.

Similarly, many religious supporters of extending mathematical education to the mechanics believed that it would make people more religious, not less, if only it were taught in the right way. As God was believed to have created the world, the logic and order inherent in mathematic systems was held to show traces of his hand at work. An appreciation of mathematics and its traceable, systematic connections would thus create a renewed appreciation of God; not to mention for the order of the world as divinely ordained.

Likewise, moralists perceived more benefits in teaching the mechanics mathematics than drawbacks. The issue for them was not if the mechanics were to learn or read, but rather what. The key issue was that the mechanics were already largely literate. The rise of cheap literature, especially of the sentimental and pornographic varieties, preoccupied the minds of moralists and industrialists.

As the lower orders were believed to be motivated primarily by sensuality, learning mathematics was presented as a salve to degeneracy; a way to occupy their time with higher minded pursuits and strengthen their characters against wanton immorality.

Perhaps most worrying was the growing and uncontrollable availability of radical political writings. This more than anything was likely to upset the current order of society. The perceived and highly theoretical disadvantages of a mathematical education were thus infinitely preferable to such a realistic and allegedly growing threat. It was believed that the teaching of mathematics and science through a dedicated course of study, being undertaken as in the evenings, might reduce the time and energy the working man would have to devote to reading political tracts, let alone political activism.

It is, however, worth noting that, although many mechanics were literate, and most had rudimentary mathematical skills, the wider debate was far removed from the reality. Many mechanics required far more elementary lessons in mathematics before the advanced classes could even be attempted.  Although mathematics and science initially formed the centre of the curriculum at Birkbeck in the 1820s, by 1830 the reality of need had been discovered: advanced classes had been removed altogether, and instruction in elementary arithmetic was given to vast numbers of members. This was to continue to be the reality for much of the next 30 years.

How far, then, the raging debates about the inclusion of mathematics in the curricula of new centres for working-class education impacted the trajectory, is still a topic for debate.

Further information: 

 

A ‘merged season’ solution for the Premier League post-coronavirus could be the best for all

Dr Richard Evans is a sports economist and an Associate Research Fellow at the Birkbeck Sports Business Centre with a focus on football finance. He discusses a potential solution to catch up the football season post-coronavirus.

It appears from the media that there is an understandable impatience, verging on panic, on the part of the FA and the Premier League to get the remaining games of the 2019/20 season played.  Clearly this would overcome commercial threats, in particular from the broadcast rights holders, and negate problems with player contracts if the season is extended.  However, even if the authorities in the UK go ahead with their preferred solution without alignment with UEFA for international competitions, it may be in the commercial interests of the Premier League to take a longer term view.

If, as seems likely, the coronavirus pandemic has not passed by the scheduled start of next season the effect on that season (and possibly future seasons) will also need to be considered. At present it appears that either this is not being considered or it is assumed that, at that point, new contracts would be negotiated and things would carry on from there as normal.

Consider the (quite likely) possibility that the point when football could continue as normal is not the convenient start of a scheduled season. Perhaps some new competition could be introduced to fill the gap until another season started. But perhaps that period could provide a window for the remaining games from this season to be played. For example, if games could resume sometime before March next year the current and next seasons could be merged into a 2019/21 season and ‘the narrative’ (as the Premier League likes to call it) could be continued to a sporting conclusion. This ‘merged season’ scenario would preserve the integrity of the competition for the Premier League and the fans and thereby be more attractive and consequently lead to a more advantageous commercial resolution with broadcasters, sponsors and players.

 

“By the time I finished university, I had four years’ worth of tech experience.”

BSc Computing student Trixi reflects on how combining work with part-time study at Birkbeck helped her get ahead in the tech industry.

Trixi, BSc Computing student

Why did you decide to study BSc Computing?  

I have always enjoyed problem-solving and I was curious about programming. When I asked my developer friends what their day-to-day involved, it sounded like something I wanted to try, even though I did not consider myself a computer nerd.

Why did you choose Birkbeck? 

I didn’t want to give up working full-time and Birkbeck had the option of doing evening studies. This alone really helped me make the decision, but I’d also heard good things about Birkbeck.

What aspects of the course have you most enjoyed?  

I enjoyed the learning, meeting people of similar ages and interests and the challenging assignments. I learnt that I am able to do things I thought I couldn’t possibly do before.

How has studying at Birkbeck impacted your future career plans?

I was really keen to get into the tech world as soon as it was feasible and for my studies and work to relate and feed into each other. The kind of assignments we were given helped me interview for jobs and I got my first tech job after one year of studying.

By the time I finished university, I had four years’ worth of tech experience. It helped me understand what part of technology I enjoyed the most and it feels like there will always be a job for me.

What advice would you give to a student thinking of applying for this course?  

Just apply. Start the process. If you have already considered the idea at least twice there is a likelihood that in 3-5 years you will be thinking the same. If you start now you will thank yourself later.

Further information:

Tackling lockdown boredom? Pavol is here to help.

BSc Marketing student Pavol spreads the joy and shares some tips for beating boredom during coronavirus lockdown.

Pavol, BSc Marketing student

Hey everyone!

My name is Pavol, but my friends call me Pav. I am currently in my fourth year at Birkbeck studying Marketing BSc. I decided that I would like to share a bit of joy, happiness and love with everyone who is currently #stayinghome and maybe create a ripple effect on sharing positive vibes.

I am currently sitting home and thinking about where to start. Well, I love baking, but I am not professional. I like exercising, but I am not full of muscles. I do like reading, but I have not read the whole library. So I hope you get what I mean when I say I am a regular guy with a tiny bit of quirkiness, fun and passion. I am 27 years young , and I would like to do something for our community of students. We are like a family, so I would like to share a bit of #LifeofPav with you all. Yes, it is my hashtag which I use on Instagram so please do get in touch and lets share our stories, pictures or drop me a message for an informal chat.

In the first chapter of this adventure, I would like to tell you about a great opportunity which I tried recently. My friend has been talking to me about this for the last six months, but you know how it is. You keep trying to do everything, and you say yes I will give it a go, but down the line, I forgot to do it. Six months ago I heard for the first time about the 16personalities.com website. Well, I finally tried it, and I am still shocked at how correct a few of the attributes are.

There are four main categories, and once you know your type, you can easily find a group on Facebook or research about famous people who are the same personality type as you. I am aware that this may not be for everyone, but maybe you would like to learn something more about yourself while we have a bit more time on our hands. The website is entirely free for the basic test, which will give you more than enough information about your personality. I find it fascinating, and I am eager to learn more about myself. Just in case you are the same and would like to share it with me or discuss your answers, I will be more than happy to do this. 

16 personalities wheel

The 16 personalities.

Until next time please all stay well, try the website, find me on Instagram as Pavol Weiss or under #LifeofPav♈ – I cannot wait to hear from you.

Your (ENFP) Pav 🙂

 

Tips for enhancing your career possibilities during COVID-19

Birkbeck Futures explore different ways to help job searching during the COVID-19 pandemic.

As companies continue to navigate the ongoing coronavirus pandemic, you may be among the growing number of workers who have lost their jobs as a result. This is a challenging situation at the best of times, let alone during a global pandemic, but your job search and career opportunities can continue. Embracing some alternative approaches will help to enhance your future possibilities, while providing an opportunity to explore different options.

These tips will support you with your job search and help you navigate your career journey during this time.

Consider your current priority

  • If your priority is to gain short term income, explore the industries that are continuing to hire at this time. Rather than put pressure on yourself to find the perfect role now, if you need a short-term solution consider checking what is available and possible for you.
  • Examples of industries that are recruiting include delivery services, supermarkets, online learning platforms (tutoring children out of school), remote working / communication platforms, among others. While it may be a necessity, view this as an opportunity as well as a temporary option for now. Every new experience brings new skills and new people into our life that may result in unexpected future opportunities.
  • Birkbeck is continuing to provide weekly updates to students and you can also gain support through our student services. Further information on support available during this time.

Embrace online networking

  • You may already be active on LinkedIn and this is one of many platforms that brings a wealth of opportunities to connect with others in your field. Joining groups, contributing to discussions and reaching out to people in your profession are great ways of building your network.
  • Not only will this develop new and existing connections, it will help to boost your visibility to others in your industry who may have job opportunities in the future. While many companies are pausing recruitment, they will be hiring again in the future and making connections now will enhance your opportunities when they do.
  • The vast majority of jobs are not advertised online and rely on referrals and connections. This has been the case for many years, so it has never been more beneficial to start networking – the results may not be immediate in terms of landing a job straight away, but it will continue to help at every stage of your career.
  • You can find out more about using LinkedIn with these resources on the Online Careers Portal.

Become familiar with online communication tools

  • Once you start to connect with groups and individuals through LinkedIn or other online platforms, take advantage of the opportunity to arrange a call with connections (also now often referred to as a ‘virtual coffee’….). This is a great chance to ask them questions about their career, any tips they may have for you and even just to build rapport with them. With most people working from home, you’re much more likely to get more ‘yes’ answers to your requests than previously.
  • The most popular tool for online calls is Skype. If you don’t have an account, consider setting up a free account or suggest a phone call instead.
  • If you’re not used to doing video calls, practice with friends or family to start getting used to it and to build your confidence ahead of calls with connections. If you’re in an interview process, you will very likely be invited to a video interview, so this is also worth investing some time to make these calls as successful as possible.
  • For tips on video interviews read this article.

Develop your skills

  • There are many articles now about ways to upskill during lockdown and things that you could do, but exploring what would be beneficial for you is certainly a worthwhile exercise. Reflect on the type of job you want and consider the skills that often come up in the job descriptions you may have read. Are there any areas you’d like to be more competent in? This could be technical expertise or soft skills.
  • As a Birkbeck student, you have access to LinkedIn Learning which has a range of online courses across various topics that you can complete. You can also add your completed courses to your LinkedIn profile, enabling others to see your updated skills.
  • Other online learning platforms are offering free trials or complimentary content, so depending on the areas you’re keen to develop, search for relevant courses that you can access.
  • Birkbeck’s Online Careers Portal also has a range of resources to develop your skills, as well as tools to enhance your CV and work on your interview technique. The next tip has more information on this.

Use Birkbeck Futures’ online resources

Birkbeck Futures, which includes your Careers, Enterprise and Talent services, is here to support you remotely in various ways. As a Birkbeck student, you have access to various online resources to support you in your job search as well as to develop your career further:

  • Access to your Online Careers Portal via your My BBK Profile.
    You can access the Online Careers Portal via your My BBK Profile, clicking the ‘Careers and Employability’ section on the homepage. Alternatively you can log in directly – enter your Birkbeck username and password to access the following:
  1. Live chat service with a Careers Adviser during the careers drop-in hours: Monday – Thursday 4pm – 6pm, Fridays 3pm – 5pm
  2. Instant CV feedback via the CV360 tool
  3. Book a 1:1 with a Careers Consultant for more comprehensive career support
  4. Receive the weekly careers newsletter with news, updates and relevant resources
  5. Access articles, videos and activities to develop your skills
  • Access to Birkbeck Talent, your in-house recruitment service.
    We are posting live roles on the Talent portal, also accessible via your My BBK Profile. There are some paid remote-working internships, as well as other live roles. You can search for roles, upload your CV and apply for roles online, as well as contacting the talent team for support.
  • Follow us on our social channels for latest updates on Twitter, LinkedIn and Instagram, where we post new roles, details of all remote workshops and events as well as our employer insight podcast series.

Contact us: employability@bbk.ac.uk | talent@bbk.ac.uk

Top tips for studying at home

In this blog, Rob Martin, a Learning Development Tutor at Birkbeck, shares five tips to help students be productive while completing their studies from home.

Photo of woman looking on computer

Studying at home can be tricky, particularly when you are in lockdown with family members or housemates. Those of us who usually use the Library to find some quiet time may be finding things even trickier. Below are some suggestions to recreate the sense of focus of studying in the Library.

1. Create a dedicated study area

If possible, find a place in your home that you only use for study. This enables your brain to become conditioned to get into gear when you are in that area.

2. Use a timer

Pomodoro Technique suggests that we can better focus on task in small bursts. The suggested timing for this is 25 minutes of the task (e.g. reading, writing) then taking a five-minute break. Use the free Timer setting on your phone or digital watch.

3. Distraction blockers

It can be tempting to use your phone to find the definition of a new word while you study, but this opens up the possibility of seeing other distracting notifications such as social media. There are apps available that block other apps and websites. For mobile devices: Forest distraction blocker is £1.99. It grows a virtual tree in your ‘Forest’ for every completed time block. The app also contributes to real reforestation according to how many people have focused that day. Cold Turkey is available for laptops and desktops. You can specify which websites to block for a length of time of your choosing.

4. Using background noise to help you focus

If you like to study with the general bustle of the library or a coffee shop, try a website like Noisili, which plays background noise themes like ‘coffee shop’ or ‘rainfall’. Alternatively, music streaming apps like Spotify and Apple Music offer continuous playlists that might drown out some distracting background noise. Calming instrumental music like Classical can help you resist the temptation to get up and dance instead of studying.

5. Connect with study buddies

In times like these, you may have less contact with your fellow students – catching up about assignment progress, sharing ideas, helping each other to understand. You could keep it low tech: schedule a series of calls with fellow students to address particular issues. Otherwise, you could use a free video call app like Zoom to stay in touch. You could study ‘together’ online, for example, using the Pomodoro technique. Spend a few moments discussing your immediate study goals, study in silence for 25 minutes still connected to the video call. Use the five-minute break to discuss what you achieved and establish your study goals for the next 25 minutes.

 

 

 

Building on personal identity to help overcome adversity

Sreeja, daughter of one of our Professors, aged 13, explores how we can focus on ‘diversifying our identities’ during this challenging COVID-19 period.

Orchid

Throughout this testing COVID-19 period, I want to help those of you, struggling like me with productivity, anxiety, uncertainty or simply paradoxical boredom. I thought I’d explain how to overcome this difficult mindset and extract the best out of adversity. This blog will detail the significance of diversifying our identity, spending quality family time and understanding comfort in the uncomfortable. I will be introducing a new concept called ‘Diversification of Identity,’ which I have found to help myself and others immensely.

The idea of diversifying our identity is built on an economical concept mentioned by Tim Ferriss; ‘It’s always smart to diversify your investments. That way if one of them goes south, you don’t lose everything.’ This same principal applies to our own identity, if one has been engrossed in something that has now been taken away from them – perhaps their regular job, a project or a hobby that they currently cannot undertake. They might be finding it difficult to come to terms with it, which is possibly a sign that they need to expand the basis to their sense of self.

For example, my father’s wet lab-based research for new antibiotics against tuberculosis is currently compromised. Essentially, wet-lab-research consists of interactive lab procedures, where you perform various experiments in order to reinforce research; however, at present this is not possible for his team to approach. Although my father is deeply riveted by this form of research, we, as a family, are not allowing this to affect our mind and wellbeing and we are participating in alternative pastimes (see figure 1).

This is a time when it is paramount to maintain gratitude as a daily practise. To appreciate the family members who remain with you regardless of the problems you encounter, those who unconditionally offer you love and affection, even during trying times. Our family has taken this opportunity to utilise our interests, such as cooking and baking, photography, gardening and writing, and do them together. Not only is this entertaining, but it gives time to develop bonds, communication skills and mutual respect amongst family members. During this period, we aim to act upon this knowledge and take advantage of the new-found time that is in on our hands.