How my MA work placement helped me kick start my career in the Arts

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Birkbeck alumna, Florencia Nannetti de Bella who studied MA History of Art at Birkbeck details how she started her career in the arts, from work placements to freelancing, to now starting a full-time role while working remotely.

Florencia Nannetti de Bella

Florencia Nannetti de Bella

On Monday 20 April, I started a new job as Community and Visitor Engagement Officer at the Museum of Cambridge. This has been, as you can imagine, a very unusual experience, given the circumstances. However, I could not be more thrilled about undertaking this post for many reasons, and I want to tell you about it.

First of all, let me tell you a bit more about how I got here. In 2017, I enrolled on a full-time History of Art MA course at Birkbeck. I had undertaken several courses in Arts Education and Visual Arts before, but this course at Birkbeck compelled me for a particular reason: it offered the opportunity to do a work placement at a cultural institution for 3 months.

At least in my case, I discovered quite quickly that breaking into the arts and culture sector could be difficult without enough experience. And although I had worked extensively as a freelance art facilitator in galleries and schools, it felt like I needed something more solid. So I figured that doing a work placement as part of my studies was a good place to start.

While enrolled on the Work Placement module, I had sessions with the tutor Sarah Thomas and the rest of the students to reflect on my practice. This is not something you usually get to do when you are working or doing a placement outside university, and it added so much to the experience. To have been able to discuss what you’re doing, the challenges you’re facing and the things you learn, added a whole new level of knowledge. In this case, it helped me become a reflective professional, and therefore improve my performance.

I had it very clear in my mind what I wanted to do for my placement: I wanted to be part of an Education Team. There were many more placements related to curation, but I was lucky to find one with the Creative Learning Team at Alexandra Palace.

Anna Gordon, from the Careers Advice Team, was brilliant at helping me with my application and interview. If you haven’t heard of the team, I would recommend you look them up and get in touch with them. In preparation for the work placement, Anna not only provided some great sessions on how to prepare your CV and cover letter, but she also provided 1 to 1 sessions. She carefully went through the application pack with me, and helped me tweak my CV accordingly. She gave me homework on this, for us to review together, and then helped me prepare for my interview.

One of the things that have impacted me the most from these sessions has been how she taught me how to approach an application. And most importantly, she helped me understand the skills that I have that I can offer to employers. This was so empowering and gave me more confidence to apply for the jobs that I really wanted.

I would certainly take this particular time to get in touch with the Birkbeck Careers Advice Team and work on your CV and cover letter. What better time to tackle it? Many new remote posts are appearing, so you might also want to consider that as an option.

It was a tricky time, when I was working, studying, and doing the placement at the same time. It was not easy, but was absolutely do-able. You will have to be extremely organised, planning ahead was key to navigating that period successfully.

The placement lasted three months, and it was great. My manager at Alexandra Palace, Isobel Aptaker, would take me to all her meetings, let me see how she went about doing certain tasks, answer my questions, and discuss challenges of the role, and of working at this venue in particular and others she had worked at. It was very useful, because I could get a real sense of how things are done, and the dynamics of the job. It also gave me a chance to really put to the test whether this was something I wanted as a career or not. A work placement can be a great way to discover if something you thought you liked, is actually what you want. Don’t regret it if you discover it is not.

Increasingly, I would have more and more tasks with a good degree of responsibility within the Ally Pally Learning team, which was good to test my skills and learn new ones. You don’t need to know it all when you undertake a placement, and it is good if your manager can give you challenging tasks that will help you grow, and build your knowledge. This is something you should discuss with the manager and your tutor. After all, you need to make it work for you.

After I graduated, I continued doing freelance work, and kept an eye open for other opportunities. My freelance experience has also been invaluable to expand my skills set and grow my professional network after the placement.

Last July, I got a very nice position as the Education and Training coordinator for a team of energy advisers, at an environmental charity. The experience from my work placement, which I spoke about during my interview, was key to getting this role. On this topic, I would recommend you keep a log of every new job or placement: it will help you keep track of everything you learn and do, so then it’s easier for you to give examples of your skills.

Starting a job in lockdown: why it has been good in many ways

In March this year, I came across this lovely post from the Museum of Cambridge, and just before the quarantine started, I managed to attend my interview. Consequently I was offered the role, which I accepted. The week right after, the country went into lockdown. However, Cambridge City Council, who is funding my position and the projects I will deliver, and the museum, were very keen for me to undertake the post remotely.

Albeit unusual, this has had a lot of positive benefits. Firstly, I could tackle my induction in a record time! I went through a lot of online training modules and documents that usually take a bit longer to go through, as you normally have to do other things around it if you are on site. In addition, since all of our cultural and engagement offer has to be re-arranged to fit the current circumstances, I have had to spend a good deal of time figuring the alternatives out. This is certainly testing and improving my planning skills and my creativity. I have to find alternatives, adapt activities, think of new ways to continue to build community through collections with all these new challenges we are facing. On the down side, I cannot familiarise myself with the collection and the building. However, this is bringing me closer to the wonderful team of volunteers and the Collections team, whom I rely upon to understand the museum’s dynamics.

Something that has always interested me is work within the arts and culture sector, and social issues, which in my opinion, have to involve engaging with local communities. One of the things that worried me the most about a lockdown, was that the voices of those communities, especially minorities, might go unheard again, and that we might lose the sense of connectedness between us. In this new job, I have the chance to try and stop that from happening.

It didn’t happen from one day to the other, but with patience, dedication, and the help of the very talented professionals I have mentioned, I was able to find the job I really wanted.

FURTHER INFORMATION
• Birkbeck School of Arts
• Birkbeck Futures

Why Businesses Fail: Business Plans & Financial Models

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Welcome to the Why businesses fail series. This is the fourth of five blogs that delve into the reasons for businesses failing and offering solutions. This series was launched by Lucy Robinson of Birkbeck Futures and Ghazala Zia from Windsor Swan. In this blog, they share why having a carefully considered business plan is essential to the success of your business.  

Lucy Robinson is the Employability Consultant for Business and Enterprise at Birkbeck Futures. She runs the Pioneer programme for aspiring and early-stage entrepreneurs and hosts an enterprise series on the #FuturesPodcast.

Ghazala Zia is a Venture Capital Advisor at Windsor Swan, a boutique London business advisory firm. She has an extensive legal background, and currently specialises in advising start-ups of all stages on funding, strategy and business analysis.

We all know the importance of a decent pitch deck when it comes to presenting a business idea to investors, but ultimately, they’ll be looking at the detail behind the pitch when making their decisions. Once you’ve started your business and got a few customers, you should be looking at your business plan and preparing it for an investor. This seems early but is the right time because that’s how long it takes to prepare for investment.

Investors might not ask for a business plan straight away, often they’ll request to see this after a few meetings. Entrepreneurs often wait until they’re explicitly asked before creating a business plan, which isn’t setting yourself up for success.

In reality, a business plan is a living, breathing document, not just something you rustle up on request for the purpose of your funding application to an investor. Showing an investor, a rushed, poorly considered, or insufficiently detailed business plan won’t fill them with confidence.

A detailed and carefully considered business plan isn’t just important for impressing investors – it’s one of the most important tools in your arsenal as an entrepreneur, and when used correctly it can be incredibly valuable for planning ahead, making decisions and staying on track.

The business plan should work for the life cycle of the business, which is approximately 3-5 years. Consider the milestones you’ll reach and issues you’ll face within this timeframe. It should be a professionally written document that you and your team refer to time and time again, meaning that everyone is literally on the same page. It’s not static, and should be amended as you go along. This allows you the flexibility to adapt to new circumstances and continue planning ahead.

As well as your business plan, you also need a detailed, well-evidenced and realistic financial model. The first question to answer here is that of why your business needs funding in the first place. Where are you hoping the business will go in the next 3-5 years? What specifically will the funding be spent on? How have you arrived at these costs? How will the meeting of these needs lead to more growth and profit? Specificity is needed here, as investors awarding significant amounts of money will want to know exactly where that money is going, and how it contributes to their return on investment.

You also should be proportionate and realistic about the amount of funding you ask for. There’s no exact rule about how much funding to request, as it ultimately comes down to your planning, but you shouldn’t expect to waltz out of your first investment meeting with one million pounds. It’s speculative at the early stages, but you can come up with a good financial model that’s relevant to the type of investor you’re approaching if you take the time to look at the detail of your business. Seeking the guidance of a financial advisor is a good step to take here, as they’ll know the right questions to ask you.

When it comes to your business plan and financial model, sit down and spend a lot of time on these. This is why investors often prefer to back entrepreneurs who’ve already tried and failed, because they know the steps to take and the questions to ask themselves.

Read more from the Why Businesses Fail series:

 

“I used my work as a kind of petri dish for everything that I explored in the classroom”

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Roscoe Williamson, Creative Strategy Director and Partner at MassiveMusic reflects on how the Central Saint Martins Birkbeck MBA has helped him shape his career path.

Picture of Roscoe

With a twelve-year career in the music industry under his belt, you might be surprised to hear that Roscoe studied Chemistry as an undergraduate. “ It’s hard to know what you want to do with the rest of your life at 18 years old,” he explains, “Chemistry was a bit of a slog, so I had a real hunger to go back into education later in life, to learn and expand my horizons around topics that genuinely interest me.”

Roscoe was keen to develop strategic leadership skills to advance his business, but coming from a creative industry, it was important to find a programme that valued creativity: “I was particularly interested in bringing creativity into business and applying design and systems thinking to the corporate world. I was interested in a few courses that took a creative approach to business education, but I chose the Central Saint Martins Birkbeck MBA because it had both the innovative outlook and the solid finance and strategy side.”

The MBA focuses on three curriculum units: Provocation and Enquiry; Entrepreneurship in Action; and Effecting Change: Collaboration in Practice. The eighteen-month programme culminates in an extended live project or dissertation. “I enjoyed most aspects of the course and the exploratory learning style that was encouraged,” explains Roscoe, “The whole experience was like tasting a knowledge cake with lots of segments. I left behind those I didn’t like so much, while my final research project allowed me to really get into what I liked the taste of.”

Roscoe’s academic dissertation explores how organisations can nurture, scale and grow creativity and innovation. His findings point to ways in which organisational creativity can be led by individual behaviours, teams dynamics and organisational structures. “Analysing organisational creativity and innovation from managerial, psychological and sociological perspectives allowed me to identify gaps between academia and practice and understand how to get the best of both,” he explains.

Roscoe’s dissertation is in the final stages, but the changes in his work have been felt already: “I wouldn’t have enjoyed the course nearly as much if I hadn’t been working at the same time. As well as becoming more efficient at managing my time, I used my work as a kind of petri dish for everything that I explored in the classroom. I’ve been lucky to have a really supportive business partner who gave me time to devote to the MBA – he says he has seen a change in me and the business already. Through the MBA, I got partially interested in strategy and realised strategic thinking is something that we needed more of.”

Completing the MBA with a new job title of Creative Strategy Director, it seems that Roscoe has wasted no time in implementing what he’s learned to his business. In the future, he plans to create a content hub, where he intends on sharing his leanings to the wider world.

Further Information:

Pioneer Programme 2020: Meet the Finalists 

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Meet the entrepreneurs in the running for the Best Business Pitch and Best Business Idea awards. Winners will be announced at a virtual ceremony in June. 

Picture of a lightbulb
As the government, businesses and individuals adapt to a “new normal” in the wake of COVID-19, the case for innovative thinking in the workplace has never been clearer. With this in mind, we’re delighted to introduce this year’s Pioneer Programme finalists.

Pioneer is an extra-curricular course for Birkbeck students looking to develop the knowledge and skills to excel as an entrepreneur. Over seven Saturday sessions, participants learn from a range of entrepreneurs, industry experts and each other to build the skills needed to develop their business idea or scale up an existing business. 

Representing the best entrepreneurial minds in Birkbeck, the finalists are in with a chance of winning either the Best Business Pitch or Best Business Idea award, each worth a £1000 cash prize to support their business, along with a bespoke package of mentoring, coaching and promotion. 

Participants’ achievements will be celebrated at a virtual awards ceremony on Thursday 18 June, with a panel of five independent judges, themselves entrepreneurs and industry leaders in start-ups and innovation. 

Meet the Finalists

Jody Halstead

Jody Halstead
MSc Management with Business Strategy and the Environment
Business: Circular Surrey 

My business, Circular Surrey, is a platform for local business leaders who want to transition to a low carbon circular economy. 

Research shows that more localised solutions are needed in order to make the shift to a low carbon circular economy. Alongside this, business owners and leaders often don’t have the resources to fully apply their time and need some additional support. 

The Purpose of Circular Surrey is to provide clear and tangible support for local businesses to enable them to shift to more sustainable business models and practices whilst continuing to power Surrey’s economy.

 

Alexander Flint Mitchell

Alexander Flint Mitchell 
MSc Business Innovation (specialising in Entrepreneurship) 
Business: Blind Cupid 

Blind Cupid is for people who want lasting love and are frustrated by the time and money wasted dating incompatible people. Blind Cupid offers fast, fail-safe matchmaking. Unlike eHarmony and Hinge, our product matches users with people who share the same values and fundamental way of thinking via a never-before-used science. This creates a fast-track to lasting love. Far from the superficiality of Tinder, profile compatibility is scored and bios are seen before a user chooses which of their matches to reveal photos to. This leads to better dating decision-making. 

You can take Blind Cupid’s ‘Sense of Life’ Questionnaire today and get a very informative report about who you fundamentally are as a person.

I am currently fundraising for Blind Cupid and the product should be on the market within the next three months. 

 

Picture of James Shepherd

James Shepherd 
MSc Cognitive Neuroscience and Neuropsychology 
Business: Smart Therapy Tools  

Smart Therapy Tools aims to modernise psychological therapy treatment by providing both therapists and service users with an interactive and engaging smart phone app.  

Cognitive Behavioural Therapy (CBT), a therapy based on a structured understanding of how mental health issues maintain themselves, is at the forefront of modern mental health treatments and the NHS alone aims to treat over 1.5 million people a year with this approach. To improve the experience of this therapy, I have developed a prototype smartphone app which brings important techniques away from static pen and paper approaches into a more engaging and dynamic domain.

In the future, I aim to put data science at the heart of the app by using statistical modelling to learn from user inputs. As the app is used more often, more information from the heart of the service user/therapist collaboration can be utilised to help understand the complexity of mental health problems and inform new treatments.

 

Picture of Kevin Tsai
Kevin Tsai 
MSc Innovation and Entrepreneurship 
Business: Anywhere Bear 

Anywhere Bear is a vision born from my passion for travelling. However, I have come to realise how damaging air travel is for the environment – even a short haul flight from London to Edinburgh contributes more CO2 to the atmosphere then an individual’s average annual emissions. 

My wife and I recently took a holiday around Italy without flying and we loved the experience of travelling around by train.  We then looked at other holidays around Europe but found it difficult to plan without flying. There is no one go-to site that we trust and find easy to use for our needs, hence the decision to pursue the idea of a travel platform specialising in helping holiday makers to plan and book their holiday around Europe without flying. We want to build a fun and engaged community of people who will enjoy sharing their travel stories and be able to challenge and inspire their network to join them as they go flight free.  

Due to COVID-19, we’ve had to rethink our strategy, as we foresee travel being impacted by this pandemic.  We’re now going to be providing travel inspiration to places around the UK.  We plan to partner with eco-hotels and restaurants and build a platform to allow people to still enjoy their holidays with a minimal carbon footprint.  

Our plan is still at the ideation stage so watch this space as we reinvent the way people holiday!

 

Picture of Hetty Bonney-MercerHetty Bonney-Mercer 
BA Global Politics and International Relations 
Business: FemInStyle Africa 

In the near future, representation of women in Ghana’s politics will be higher, women in Africa will be more financially independent, women who have broken the glass ceiling in their respective fields will be the norm instead of the exception, solo female travel will be safer and gender activism will have reached new heights. 

Because in 2019, two gender activists decided that there weren’t enough publications in the country that really focused on amplifying women’s voices exclusively and in a positive way and decided to do something about it. 

FemInStyle Africa is a magazine for women by women which aims to encourage women to live their full potential. We have five columns dedicated to politics, gender activism, profiling working women, financial advice and travel and style: always written with women as the central focus. FemInStyle Africa aims to mobilise women to bring about lasting changes in the fight for gender equality. 

We are currently building our website, recruiting writers, and finalising our marketing plan with a view to launching in Q3 2020. We welcome you to be a part of our journey.

 

picture of Mukesh Bhatt

Mukesh Bhatt 
PhD Law 
Business: inSTEAD – integrating Space Technologies into the lives of the Elderly and Disabled 

 The inSTEAD project wants to re-purpose, re-innovate and re-invigorate space technologies, which can be used to help the elderly and disabled. Over 700 astronauts in space and returning to Earth are supported by a multi-billion-dollar industry, prototyping and patenting health support and rehabilitation mechanisms. The astronauts suffer from the same health problems as the elderly and disabled on Earth, and yet solutions for the latter are priced beyond their reach. However, anything used by astronauts can also be used by the elderly and disabled because each is human. 

Encouraged by the Birkbeck Pioneer programme, the International Space University and the European Space Agency at its Noordwijk business incubation centre, inSTEAD (AbleSpace Paradigms) aims to translate the hardware and psychological technologies and methods used for astronauts into a form suitable for the support and rehabilitation of the elderly and disabled on Earth. 

The inSTEAD project includes in its mission both commercial and philanthropic aims and objectives for high social impact and making the best use of opportunities for collaboration with national space, technology and development agencies and initiatives. It requires a team of dedicated and impassioned personnel to help make it a success. If you wish to become involved please contact Mukesh. 

Further Information: 

Personal Protective Equipment and the ‘Face-Mask’ saga!

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Professor Sanjib Bhakta from the Department of Biological Sciences discusses the various forms of PPE (Personal Protective Equipment) available and how effective they may be in shielding us from catching COVID-19.

NHS workers in PPE

Medics from across the NHS practise in full Personal Protective Equipment (PPE)

Although PPE should be used as a last resort to reduce health risks at work, it is often essential for the health workers and laboratory researchers to use PPE. Now, practicing this has become more crucial than ever as we must consider; lab coats, gloves, safety glasses and face-masks more widely and wisely in our microbiology research laboratories with the ongoing global challenges with the COVID-19 pandemic!

It is our (both employer and employee) primary responsibility in making the workplace safe and includes providing/following instructions, procedures, training, and supervision to encourage people to work safely and responsibly. If PPE is ultimately needed after implementing other controls of substances hazardous to health (COSHH), we must provide this for our employees free of charge. We must choose the equipment carefully (see selection details below) and ensure employees are trained to use it properly and know how to detect and report any faults.

The right mask for the right task: There are several different types of face-masks on the market with a complicated grading system. It can be difficult to distinguish the type of mask you may need or if you need it at all, so here is a useful breakdown.

The right mask for the right task: There are several different types of face-masks on the market with a complicated grading system. It can be difficult to distinguish the type of mask you may need or if you need it at all, so here is a useful breakdown.

Surgical mask

Surgical mask

Surgical masks: These are the most commonly encountered masks, frequently worn in a clinical setting. These masks contain a 3-ply barrier and do not provide a high level of protection for the wearer. Studies that compare different surgical masks by manufacturers find significant variability in their filtration potential. Depending on the manufacturer, a surgical mask can filter particles at a varied level.

Cloth masks: Cloth masks have become a popular alternative globally for social distancing. While they may create a more practical solution than surgical masks as can be worn for a longer period, they still do not block specific particles from passing through. There is little data on their efficacy.

These types of masks can be attributed to a lack of regulation over manufacturing, as well as the poor peripheral seal around the face. The porous design and gaps forming on the cheek and neck area allow airborne particles to leak through the mask. They are most effective in potentially protecting others from bodily fluids expelled by the wearer. For example, a sick (with or without clinical symptoms) person can wear this to protect others from droplets (of varied size) produced while coughing or sneezing.

Respirator

Respirator

Respirator: A “respirator”, that is validated by a regulatory body, typically have an adequate seal and an air filter that regulates what particles can pass through, making them effective against airborne contaminants and aerosolized droplets. Amongst the respirators, there are disposable and reusable versions of the mask. The disposable respirators (left) are not meant to be used for more than a few hours. The reusable masks, also known as “half-face masks” (right) have cartridges to replace the air filter after several hours of consecutive use. Amongst the reusable masks, one should look for filters that block particulate matter not just gas/vapor only, to protect against pathogens. Also, users should always carry out a pre-use seal check or fit check.

Face shields: Face shields may be advantageous because they provide a single barrier against mucous membranes on the face (portals of microbial entry i.e. eyes, ears, nose, mouth). They have been shown to reduce a person’s exposure to acutely expelled large droplets. However, smaller particles can stay in the air longer and make their way around the face shield. That’s why face shields should be worn in combination with another PPE, such as a mask. Another major advantage of the face shield is that they substantially reduce surface contamination of respirators, prolonging their use.

Consider while purchasing: a combination of letters and numbers that specifies what particles the mask allows to pass through the filter. Note, respiratory pathogens are found in water-based aerosol droplets (e.g. sneezing, coughing etc).

 

Country Respirator Classification
 

United States (NIOSH)

 N95 (95% non-oily particles) N99 (99% non-oily particles) N100 (99.97% non-oily particles)
European Norm (EN)

 

 

 FFP1 (80% particles) FFP2 (94% particles) FFP3 (99.95% particles)

The letters ‘N’ and ‘FFP’ stand for ‘not oil resistant’ and ‘filtering face piece’. Next is the numbering system, which are as follows: 95 = effectively blocks out 95% of airborne particles,
99 = effectively blocks out 99% of airborne particles,
100 = effectively blocks out 99.97% of airborne particles. Once you understand that breakdown, it is easy to understand the masks that other countries manufacture.

Further information:

Why businesses fail: customer acquisition strategy

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Welcome to the Why businesses fail series. This is the third of five blogs that delve into the reasons for businesses failing and offering solutions. This series was launched by Lucy Robinson of Birkbeck Futures and Ghazala Zia from Windsor Swan. In this blog, they share how you can narrow down your customer and find an effective marketing strategy to attract and retain them.  

Lucy Robinson is the Employability Consultant for Business and Enterprise at Birkbeck Futures. She runs the Pioneer programme for aspiring and early-stage entrepreneurs and hosts an enterprise series on the #FuturesPodcast.

Ghazala Zia is a Venture Capital Advisor at Windsor Swan, a boutique London business advisory firm. She has an extensive legal background, and currently specialises in advising start-ups of all stages on funding, strategy and business analysis.

Once the product or service has been tested, it’s not enough to assume that it will speak for itself. Customers don’t come without being invited. It’s crucial to have a detailed customer acquisition strategy and a relevant, targeted marketing strategy alongside in order to succeed.

Firstly, define your customer. Not just ‘young women’ or ‘professional millennials’, but very specifically identified. Think about gender, age group, location, profession, and more. Similarly, your customer might not be an individual but a service provider themselves. You still need to be specific here. For example, if you want to sell to a university, who do you want to reach within the organisation? The students, the lectures, the staff? Knowing who your customers actually are is vital to the short- and long-term success of your start-up. Conducting market research tests on your intended audience is also a great way to measure if they actually want your product – often, you may be surprised by who your actual customers are.

At the early stages of a start-up, it’s wise to channel funds (even if they’re limited) into a solid marketing strategy. Test your consumer behaviour, determine advertising costs, and determine how many customers you’ll reach. Similarly, build up your brand reputation in order to garner recognition and ultimately, loyalty from your intended audience.

Customers show loyalty to authenticity, and your marketing should reflect a strong and consistent brand identity that is honest to the product itself. If you have a flashy marketing campaign but the product itself doesn’t hold up to scrutiny, you risk being slated online and by word of mouth. This is why the marketing strategy itself only holds up when the product does – which bring us back to the importance of understanding the problem you’re solving, and carrying out extensive testing on your intended audience.

Within your customer acquisition strategy, you should be familiar with certain metrics. How will you acquire your customers? What is your cost of acquisition? How much marketing do you need to spend to acquire one customer? How are you going to retain that customer?

Read about how to identify a need in the market and attract investors in the first two blogs of the series.

 

I’m not looking for a career in accountancy, engineering or anything that needs Maths. Why do I need to think about my numeracy skills?

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It’s National Numeracy Day 2020 on the 13 May and Birkbeck Futures takes a look at why numeracy skills are important no matter what career you choose.

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Many jobs that we typically don’t think involve numbers usually require some level of numeracy.

Being numerate means that you can confidently and effectively use mathematics to meet the everyday demands of life.

You may not be asked to solve complex equations, but you could be required to complete tasks that involve numeracy skills. For example, if you’re in Human Resources, you may be asked to provide a report on gender diversity figures. Similarly, if you’re in the Arts, you may need to put together a budget for an exhibition. Both of these require some level of numeracy.

The OECD reports that there is a direct relationship between wage distribution and numeracy skills. The better your numeracy skills, the greater your earning potential.

Why?

Because all those things you learnt in Maths help build the skills employers are looking for.

Employers aren’t just looking for technical skills and subject knowledge when they recruit someone. They need you to have employability skills – transferable skills that enable you to do the job successfully. For example:

Digital Skills

Digital skills are required in at least 82% of online advertised jobs across the UK.* We live in the digital age and as a result, we deal with more numerical data that we ever have before. You need good numeracy skills to be able to work with computers, otherwise you’re unable enter the right data or identify if the answer is in the right area.

Problem Solving

Problem solving skills are vital to any graduate level job. Maths is all about solving problems; take working out an equation for example. You need to pick out the important parts of the problem and then work out the knowledge required to solve it. This skill is transferable to solving any problem, mathematical or not.

Communication

When studying Maths, or working with numbers, you will have developed your ability to assimilate and communicate information in a clear and concise way. Everything we do in the workplace is a result of and requires communication of some kind.

Employers are increasingly using numeracy tests as part of recruitment processes.

As numeracy is such an important skill for employers, many use numerical reasoning tests as part of their recruitment processes. These types of assessments measure your ability to interpret, analyse and draw logical conclusions based on numerical data presented in graphs and tables.

Students can find out more about these tests and have a practice on the online Careers Portal (accessed through your My Birkbeck Profile).

But what if I’m not good with numbers?

We all have areas of ability that we feel more confident in than others. You might not think that you’re good with numbers because of experiences with Maths in school, for example. But chances are you’re much more competent than you think.

Our level of confidence often impacts our ability to take on new challenges or face up to things we may usually avoid doing. To reiterate the problem-solving example above, when we don’t know something, we can find out how to do it. Embrace your numeric abilities and enhance your skills to help boost your confidence in this area.

Birkbeck is supporting National Numeracy Day for the first time this year. Join the conversation on Twitter or see if you can build your everyday Maths confidence by taking the challenge.

Get in contact with Birkbeck Futures at employability@bbk.ac.uk or follow us on our social channels:

*Source: “No longer optional: Employer demands for digital skills” report – June 2019

Cancel the Window-Cleaning Contract!

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Professor Jerry White, Professor of Modern London History at Birkbeck recounts how the College faired during the Second World War. This blog is part of the 200th-anniversary series, marking the founding of the College and the 75th anniversary of Victory in Europe Day.

Bomb damage to Birkbeck Library

Bomb damage to Birkbeck Library. The area around Birkbeck College was bombed during the air-raid of 10-11 May 1941. The resultant fire destroyed the Library. Image courtesy of Birkbeck History collection.

Most of London University shut down on the declaration of war in September 1939. The headquarters at Senate House was taken over by the Ministry of Information and most colleges were evacuated (like much of the BBC, many government departments and most of London’s hospitals) to areas thought to be less vulnerable to bombing. University College shifted to Aberystwyth and elsewhere in Wales, King’s to Bristol, LSE and Bedford to Cambridge, and so on. Birkbeck, its London roots deeper than any of its sister colleges and so unable to be useful to Londoners if sent to the country, resolved to close on the outbreak of war and for a time did so. But the war failed to open with a bang and in the absence of air attack, or apparently any likelihood of bombing for the immediate future, Birkbeck reopened at the end of October 1939. Indeed, it didn’t merely reopen but expanded its offer: for the first time, extensive daytime teaching was made available for those London students unable to follow their chosen university colleges out of the capital. And despite the blackout, a wide range of evening teaching also resumed.

Birkbeck was not yet at its present Bloomsbury site. That building contract had been let but work had to stop in July 1939 because of the uncertain international situation – contractors were given more pressing projects to work on, both civil defence and industrial – and in fact the new college would not be completed and occupied till 1951. So Birkbeck was still in its late-Victorian location in Breams and Rolls Buildings, straddling the City and Holborn boundary west of Fetter Lane, incidentally sharing a party wall with the Daily Mirror building. It had some near misses during the main blitz of 1940-41 and narrowly escaped total destruction in the great City fire raid of 29 December 1940, which opened a view – never before seen – of St Paul’s from the college windows. From that time on all places of work had to arrange a fireguard of staff to be in the building at night time to deal with incendiaries and raise the fire brigade if necessary. There followed nearly three-and-a-half years of relative quiet, with sporadic bombing of London and the Baby Blitz of early 1944 rarely troubling the college and its work. But Birkbeck would nearly meet its nemesis from a V1 flying bomb (or doodle-bug) at 3.07am on 19 July 1944.

Dr A. Graham was a member of the college fireguard that night, on the 1-3am watch.

I wakened Jackson [the College accountant] to do the 3-5am spell…. We were saying a few words to one another when we heard The Daily Mirror alarm go. Suddenly the bomb, which had merely been a near one until that second … dived without its engine stopping. Its noise increased enormously; Jackson and I looked at one another in silence; and I remember wondering what was going to happen next. What did happen was all over before we realised it had happened … a gigantic roar from the engine of the bomb, not the noise of an explosion, but a vast clattering of material falling and breaking, a great puff of blast and soot all over the room, and then utter quiet. Massey [another fire watcher] raised his head from the bed where he had been asleep and asked what all that was….

As the dust settled Graham climbed over the flattened metal doors of the College and went into the street. The first thing he heard was footsteps coming at a run up Breams Buildings. It was a Metropolitan police constable: ‘he called backwards into the darkness… “It’s all right, George, it’s in the City”’; satisfying himself there were no urgent casualties he promptly disappeared. Troup Horne, the College secretary from 1919-1952, was also one of the fireguard but, not wanted till 5am, was in a makeshift bed in his office: ‘At 3.06am I was awakened by a doodle overhead. Thinking we were for it, I pulled a sheet over my head to keep the plaster out of my remaining hairs; and five seconds later the damned thing went pop.’ Horne was found ‘covered from head to foot with soot, dust, and thousands of fragments of broken glass and other bits scattered from the partition which separated the general office from his room.’ His chief assistant, Phyllis Costello, was also sleeping in the College that night and was frequently part of the fireguard. She rushed to see if he was injured and was greeted by Horne instructing, ‘Cancel the window-cleaning contract’.

Indeed, there were no windows left anywhere in the College. For some time after, a witticism coined in Fleet Street during the main Blitz, was Birkbeck’s watchword: ‘We have no panes, dear mother, now.’*

*Edward Farmer (1809?-1876), ‘The Collier’s Dying Child’: ‘I have no pain, dear mother, now.’ All the information used here comes from E.H. Warmington, A History of Birkbeck College University of London During the Second World War 1939-1945, published by Birkbeck in 1954.

Why businesses fail: Being unattractive to investors

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Welcome to Why businesses fail, the second of five blogs that delves into the reasons for businesses failing and offering solutions. This series was launched by Lucy Robinson of Birkbeck Futures and Ghazala Zia from Windsor Swan. In this blog, they share some practical tips to get investors to demonstrate traction in your business and attract potential investors.

Lucy Robinson is the Employability Consultant for Business and Enterprise at Birkbeck Futures. She runs the Pioneer programme for aspiring and early-stage entrepreneurs and hosts an enterprise series on the #FuturesPodcast.

Ghazala Zia is a Venture Capital Advisor at Windsor Swan, a boutique London business advisory firm. She has an extensive legal background and currently specialises in advising start-ups of all stages on funding, strategy and business analysis.

Being unattractive to investors is a primary reason why some start-ups fail, and there’s a few pitfalls to avoid here. One big one is not showing traction.

Having a strong and evidenced market need for your product or service is the best way to demonstrate traction. By traction, we don’t mean a few thousand likes or free users – that’s not enough for an investor. It needs to be clear that this engagement is converting into paying customers, which is a trackable and easily identifiable metric. Engagement without custom isn’t traction or validation of your product. It could be a sign that you’ve got great marketing or that you’ve got a particularly active customer base, but if they’re not actually buying your product it suggests they don’t really need it.

One metric you should always know as part of your financial model is how many customers you need to stay viable. Before you start pouring hours into creating content, or spending time and money adding new features to your product, ask yourself: “What value am I adding?”. If the effort, energy and resources you use won’t actually convert to more sales, you should consider if it’s really necessary.

Investors vary with the level of traction they’d like to see, and different types of investors look for different amounts. For example, if you’re an early-stage start-up you’re likely looking at individual investors like Angels. Angels want to get involved at an early stage and take a punt on your business, if they see something in you. At a later stage, when you’re in revenue, you might use Seed Investors. Seed Investors get involved when you can demonstrate more growth that they want to get on board with. Generally speaking, investors want to make ten times return on their investment. This means you need to demonstrate traction which suggests they’ll be able to achieve this by investing in you.

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Back to normal? The government is underestimating the scale of change for workers.

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As the UK government looks for a path out of lockdown, Professor Almuth McDowall considers the psychological impact of transitioning to a new normal.

Picture of people waiting for the tube in London

On Sunday afternoon, we were on our way back from a socially distanced walk with three moderately enthusiastic teenagers when the phone rang. BBC Radio London asked if I was happy to discuss the Transport Secretary’s announcement that the government was considering a phased approach to businesses reopening their doors. The suggestion is to put a number of safety measures in place to safeguard individuals from getting infected, but also minimise pressures on transport and infrastructure.

For employers, the key propositions are to minimise the number of workers using any equipment, to stagger work start and finish times and to maximise home working. The idea is also to encourage people to engage in more active commuting, including cycling and walking.

Many organisations have of course been open and operational throughout the crisis, including our now much appreciated local shops, which have introduced social distancing measures such as limiting numbers allowed in at a time and protective screens.

But will the transition back to the workplace be as easy as some might suggest while extra precautionary measures are implemented?

When quizzed on the radio, I took a rather cautious and even cynical view. Quite frankly, I do not think that the implications of what will be a gigantic organisational change exercise have been properly thought through.

First, let’s think about infrastructure constraints. Many returning workers have children who, we hope, will return to normal nursery and/or school hours sometime soon. This would make it difficult for all workers to shift start and finish times, as there will be practical issues such as school pick up times to work around. Transport will also be a challenge for this reason, given that peak demand is also due to children travelling to and from school. 

Furthermore, not everyone lives in cycling or walking distance from their place of work, quite the contrary. Surely, we also must avoid a scenario where more people are taking to their cars and driving alone, as we are already witnessing in our neighbourhood, to avoid public transport. 

Let’s also think about who will and needs to return to work. There will be workers who are scared about returning. There are also people who will not be able to return, at least not for the foreseeable future, because they are vulnerable, or someone in their family is. 

On the other hand, there are people who are desperate to return, because they currently live and work in crammed conditions, or because they live in areas with insufficient connectivity.  

Each business has to start with a detailed analysis of how a phased return to a mix of onsite and virtual working will play out in practice and accommodate individual needs and preferences. This is not a quick solution, but takes time, skill and effort. 

Research tells us that to make virtual working effective, particularly during times of crisis and uncertainty, managers and leaders need to take an individual approach to help people feel secure and build up trust and effective ways of working. Again, this is no quick fix. 

Some organisations are getting this intuitively right, others not exactly. One of the keys is a combination of communication and clarification of expectations and roles. This will become much harder as businesses are required to adjust and manage a staged transition to open their doors again. If we are not careful, businesses will spend all their energies on managing logistics, rather than concentrating on the core business to keep their customers happy and deliver a good service.

The literature on organisational change firmly agrees on one issue. Change is hard and stressful, even where it is for the better. Humans are hardwired not to like it. This is why times are tough at the moment. Acknowledging this, and our own vulnerability is an important step to manage sustainable change. My fear is that the UK government is considering too complex a range of practical measures without due acknowledgement of the physiological impact on people. It’s time for a rethink.

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